Merchandising execution, powered by AI

Win the shelf in every store, every day.

Merchy turns every store visit into shelf-level truth. Reps capture, AI checks each display against the planogram, and every gap becomes a task that gets closed.

Merchy app on a tablet
🏆Planogram compliance
94%↑
Observation
3 products missing from their planned spots on shelf 2.
▣ See shelf →
⚑ Gaps closed today
14/17
Share of shelf vs target
38%
✦Ask Mechy what to fix first
Image recognition at its best
Real-time performance tracking
Seamless planogram compliance
Actionable analytics
Image recognition at its best
Real-time performance tracking
Seamless planogram compliance
Actionable analytics
Image recognition at its best
Real-time performance tracking
Seamless planogram compliance
Actionable analytics
Image recognition at its best
Real-time performance tracking
Seamless planogram compliance
Actionable analytics
The Problem

Retail strategy is only as good as its execution. Most brands can't measure theirs.

Trade spend is one of the largest line items on a CPG brand's P&L, yet the return is largely invisible. Out-of-stocks, misplaced products, and missed promotions go undetected, while field teams and head office work from different pictures of reality.

Analyticsmart gives brands a live view of the shelf. Every display is verified, every gap is fixed, and every decision is backed by data from the store floor.

OSME

Operating System for Merchandising Execution

Not an audit app. The system of record for what happens on the shelf — capture, detection, orchestration and analytics as one loop.

MOVE
−1
✎ Edit boxes
Product
Out of place
Missing
Remove
Place here
Reset
Done
Drag on the photo to draw a box · click a box to delete it
Shelf detected · hold steady
Level 0.4°
5 shelves · 82 facings
Finding planogram…
Matching 82 facings against 214 planograms for this store
✓
Planogram found · CV-BEV-04
Cold Beverage & Snacks 4 ft · opening shelf view
98% match
PHOTO
VIDEO
MOVE
−1
✎ Edit boxes
Product
Out of place
Missing
Remove
Place here
Reset
Done
Drag on the photo to draw a box · click a box to delete it
Photo captured · offline
01Capture

Field teams photograph the shelf. Barcode, GPS and offline built in.

02Detect

AI image recognition scores every display against the planogram.

03Orchestrate

Gaps become assigned tasks, tracked to close in real time.

04Compound

Compliance, sales and forecast data feed the next cycle.

Core Features

Execution without the guesswork

Every feature reads from the same SKU and store record, so what a rep sees on the shelf becomes an action and a number.

Image recognition Planogram compliance Real-time tracking Actionable analytics
Merchy Image Recognition

Every SKU on the shelf, identified in seconds

AI trained on your products reads each shelf photo, counts facings and spots out-of-stocks, even offline.

Learn More →
MERCHY
6
EN
Jordan Reyes
1,240 pts
JR
Your stores›Store #2148 · Midtown›New shelf audit
Captured photo · 9:41 AM
Recognising products
MOVE
−1
✎ Edit boxes
Product
Out of place
Missing
Remove
Place here
Reset
Done
Drag on the photo to draw a box · click a box to delete it
AI
Merchy AI
I found 82 products on 5 shelves. Comparing them with the planograms assigned to this store.
PLANOGRAM MATCHES
CV-BEV-04
BEST MATCH
Cold Beverage & Snacks · 4 ft · 5 shelves
98%
CV-BEV-02
Cold Beverage · 4 ft · 5 shelves
61%
Open shelf view →
All facings matched
SKU accuracy
98%
Core Features

Execution without the guesswork

Every feature reads from the same SKU and store record, so what a rep sees on the shelf becomes an action and a number.

Image recognition Planogram compliance Real-time tracking Actionable analytics
Merchy Planogram Suite

The plan and the shelf, side by side

UPC, shelf, position and facings for every product, checked against the planogram for that exact store.

Learn More →
MERCHY
6
EN
Jordan Reyes
1,240 pts
JR
All · 82
In place · 76
Out of place · 2
Missing · 3
Remove · 1
Score 92%
Out of place
Out of place
Missing ×2
Missing
Remove
MOVE
−1
✎ Edit boxes
Product
Out of place
Missing
Remove
Place here
Reset
Done
Drag on the photo to draw a box · click a box to delete it
AI
Merchy AI
This bay is 92% compliant. 2 products are out of place, 3 facings are missing and 1 product is no longer in the planogram.
PLANOGRAM
CV-BEV-04
COLD DRINKS · JUICE · WATER
FIZZ
FIZZ
FIZZ
FIZZ
FIZZ
LIME
LIME
LIME
LIME
LIME
OJ
OJ
OJ
OJ
OJ
CRAN
CRAN
CRAN
CRAN
$3.29
$3.29
$3.49
$3.79
COLA
COLA
COLA
COLA
COLA
LEMON
LEMON
LEMON
LEMON
LEMON
OJ
OJ
OJ
OJ
TONIC
TONIC
TONIC
TONIC
TONIC
$1.99
$1.99
$1.99
$1.99
AQUA
AQUA
AQUA
AQUA
AQUA
AQUA
AQUA
OJ
OJ
OJ
OJ
OJ
OJ
TEA
TEA
TEA
TEA
TEA
TEA
$1.49
$2.99
$2.49
OJ
OJ
OJ
OJ
APPLE
APPLE
APPLE
APPLE
MILK
MILK
MILK
MILK
MANGO
MANGO
MANGO
MANGO
$1.79
$1.79
$1.99
$1.79
NRG
NRG
NRG
NRG
NRG
COCO
COCO
COCO
COCO
BERRY
BERRY
BERRY
BERRY
BERRY
$1.29
$1.29
$1.49
Target layout: 82 facings, 19 SKUs. Tap any highlighted product to see its task.
Shelf 1 · position 8
Compliance
94%
Core Features

Execution without the guesswork

Every feature reads from the same SKU and store record, so what a rep sees on the shelf becomes an action and a number.

Image recognition Planogram compliance Real-time tracking Actionable analytics
Merchy Field Suite

Every team, store and visit, live

GPS-verified schedules, live store metrics and alerts give managers one view of the field.

Learn More →
MERCHY
6
EN
Jordan Reyes
1,240 pts
JR
Store #2148›CV-BEV-04›Task 5 of 6
REMOVE
MOVE
−1
✎ Edit boxes
Product
Out of place
Missing
Remove
Place here
Reset
Done
Drag on the photo to draw a box · click a box to delete it
NOT IN PLANOGRAM
×
Remove and place in banana box
This product is no longer part of the planogram. Remove all facings from Shelf 3 · Pos 4 and place them in the assigned banana box.
ZAP
B-07
✓
UPC 0 28400 71946 2
Green Tea Organic · 20 bags
Removed · placed in B-07
6 visits today
On-time visits
96%
Core Features

Execution without the guesswork

Every feature reads from the same SKU and store record, so what a rep sees on the shelf becomes an action and a number.

Image recognition Planogram compliance Real-time tracking Actionable analytics
Merchy Insights

Know which fix moves sales

Mechy turns shelf data into a fix list, ranked by the sales each gap is costing.

Learn More →
MERCHY
6
EN
Jordan Reyes
1,240 pts
JR
COMPLIANCE · LAST 30 DAYS
92.4%
▲ 9.1 pts since Sep 2
7D
30D
90D
TARGET 90%
By category
Soft drinks95%
Energy drinks86%
Water & juice91%
Salty snacks89%
Candy97%
Issues found this week
9
Out of place
14
Missing
5
Remove
7
Facing
Today's route
4 stores
Store #2151 · Riverside
Done · 8:10 AM
97%
Store #2148 · Midtown
In progress · since 9:30
92%
Store #2163 · Elm Park
11:30 AM
74%
Store #2170 · Union Sq
1:45 PM
88%
NEXT TASK
Add 2 facings of Fresh OJ 16 oz
Store #2148 · Shelf 3 · Pos 10–11
Score after task: 94%
Start task
3 products missing
Sell-out lift
+12%
Introducing Mechy

One AI assistant on every store visit.

Mechy reads each shelf photo, compares it with the planogram and tells the rep exactly what to move, add or remove. New reps get clear guidance from day one.

You set the planogram and the rules. Mechy spots the gaps and walks the team through the fix.

Meet Mechy
MERCHY
2
EN
Jordan Reyes
1,240 pts
JR
Your workspace
›
Store #2148 · Midtown
›
CV_BEV_04_COLD_DRINKS_4FT
Score 92%
End visit
Out of place
Out of place
Missing
Remove
MOVE
−1
✎ Edit boxes
Product
Out of place
Missing
Remove
Place here
Reset
Done
Drag on the photo to draw a box · click a box to delete it
Shelf numbers
Plano overview
Tasks 6
Shelf 2
UPC 041270 88215 3 | CIC 48150085
Orange Juice · 1 L
SHELF 2 POSITION 3 FACINGS 1 TOTAL WIDTH 2.6
↔ Move to position 14
Shelf 4
UPC 028400 71946 2 | CIC 48020484
Just Juice · Green Bottle · 500 ML
SHELF 4 POSITION 6 FACINGS 1 TOTAL WIDTH 5
🗑 Remove
✓
Missing on shelf
Shelf 3
UPC 048500 20147 1
Still Mineral Water · 1.5 L
+ Add 2 facings
Remove
No longer part of the plano. Place it in the assigned banana box.
Spots what's missing Explains every task Keeps score for the team
The Merchy App

A store visit, start to finish, in one app.

MERCHY
6
EN
Jordan Reyes
1,240 pts
JR
Your stores
8 stores · 3 need attention
Search stores
All
Needs attention
Done
On track
Store #2148
Midtown · 410 W 34th St, New York, NY
COMPLIANCE92%
6 open tasksNow
On track
Store #2151
Riverside · 88 Harbor Rd, Jersey City, NJ
COMPLIANCE97%
All tasks done8:10 AM
Needs attention
Store #2163
Elm Park · 1520 Elm Ave, Hoboken, NJ
COMPLIANCE74%
11 open tasks11:30 AM
Watch
Store #2170
Union Sq · 32 E 14th St, New York, NY
COMPLIANCE88%
4 open tasks1:45 PM
Watch
Store #2177
Brooklyn Hts · 140 Court St, Brooklyn, NY
COMPLIANCE81%
7 open tasksFri 9:00
On track
Store #2182
Astoria · 31-02 Ditmars Blvd, Queens, NY
COMPLIANCE95%
1 open taskFri 11:00
Needs attention
Store #2190
Fort Lee · 2050 Lemoine Ave, Fort Lee, NJ
COMPLIANCE68%
15 open tasksMon 8:30
On track
Store #2194
LIC · 27-18 Jackson Ave, Queens, NY
COMPLIANCE90%
3 open tasksMon 10:45
Step 01 · Plan
Every store on the beat, in one workspace

Reps see their stores for the day, alerts from HQ and their points.

MERCHY
6
EN
Jordan Reyes
1,240 pts
JR
Store #2148›CV-BEV-04›Shelf tasks
MOVE
−1
✎ Edit boxes
Product
Out of place
Missing
Remove
Place here
Reset
Done
Drag on the photo to draw a box · click a box to delete it
Shelf 1
MOVE 1
ADD 1
Shelf 2
MOVE 1
Shelf 3
ADD 2
Shelf 4
REMOVE 1
Shelf 5
FACE 5
6 tasks to reach 100%
92% → 100%
MOVEShelf 1 · Pos 8
Rush Energy 16 oz
Move into the Rush block, Pos 11–15
✓
ADDShelf 1 · Pos 8
Volt Zero 16 oz
Add 1 facing from back stock
✓
MOVEShelf 2 · Pos 3
Sunny Orange 12 oz
Move to Pos 14 in the Sunny block
✓
ADDShelf 3 · Pos 10–11
Fresh OJ 16 oz
Add 2 facings from back stock
✓
REMOVEShelf 4 · Pos 6
Zap Grape Chips 2.5 oz
Not in planogram · place in banana box B-07
✓
FACEShelf 5 · Pos 1–5
Coco Bar 1.8 oz
Pull 5 facings to the shelf edge
✓
Step 02 · Work the shelf
Tasks pinned to the exact shelf and position

UPC, facings and width for each product, with gaps highlighted on the shelf.

MERCHY
6
EN
Jordan Reyes
1,240 pts
JR
AI
Merchy AI guide
COLD DRINKS · JUICE · WATER
FIZZ
FIZZ
FIZZ
FIZZ
FIZZ
LIME
LIME
CRAN
LIME
LIME
OJ
OJ
OJ
OJ
OJ
CRAN
CRAN
CRAN
CRAN
$3.29
$3.29
$3.49
$3.79
COLA
COLA
OJ
MOVE
COLA
COLA
LEMON
LEMON
LEMON
LEMON
LEMON
OJ
OJ
OJ
OJ
PLACE HERE
TONIC
TONIC
TONIC
TONIC
TONIC
$1.99
$1.99
$1.99
$1.99
AQUA
AQUA
AQUA
AQUA
AQUA
AQUA
AQUA
OJ
OJ
OJ
OJ
TEA
TEA
TEA
TEA
TEA
TEA
$1.49
$2.99
$2.49
OJ
OJ
OJ
OJ
APPLE
JUICE
APPLE
APPLE
MILK
MILK
MILK
MILK
MANGO
MANGO
MANGO
MANGO
$1.79
$1.79
$1.99
$1.79
NRG
NRG
NRG
NRG
NRG
COCO
COCO
COCO
COCO
BERRY
BERRY
BERRY
BERRY
BERRY
$1.29
$1.29
$1.49
AFTER THIS TASK
Shelf 2 fully compliant
92%→94%
HOW TO REACH COMPLIANCE
×
Move Sunny Orange Soda back to its block
1
Find it
Shelf 2, Position 3. The orange can sitting inside the red Cola block.
2
Pick it up
Take the 1 facing of Sunny Orange Soda 12 oz off the shelf.
3
Place it
Put it at Position 14, the empty slot at the end of the Sunny block, label out.
4
Confirm
Take a quick photo so Merchy AI can verify the shelf.
Replay guide
Got it · start task
Step 03 · Guided by Mechy
Clear instructions, even on day one

Mechy explains what each task means and what to do next.

LeaderboardWest zone · this week
01 PS
Priya S.
Andheri · 42 visits
2,480
02 RM
Rohan M.
Bandra · 39 visits
2,315
03 AK
Aisha K.
Powai · 37 visits
2,190
04 VD
Vikram D.
Thane · 35 visits
1,960
05 NJ
Neha J.
Vashi · 31 visits
1,745
Badge unlocked
Perfect Aisle
Driving Engagement

Gamification in retail execution

Routine store visits become challenges. Points, badges and leaderboards keep field teams motivated, lift task completion rates and build a habit of high-quality execution.

✓
Points for every clean shelf
Earned on completed tasks and compliance scores.
✓
Badges and streaks
Recognition for consistent, on-time visits.
✓
Live leaderboards
Healthy competition by team, territory and region.

Built for the teams who own the shelf

Field teams do the work in the aisle. Managers and HQ answer for the number. Merchy gives each of them the same view of the shelf.

Field reps Sales managers Trade marketing Category & KAM teams
Book a Demo
Field reps
One app for the whole visit

Guided checklists, one-tap shelf capture and tasks that say exactly what to fix. Works with no signal.

Built for the teams who own the shelf

Field teams do the work in the aisle. Managers and HQ answer for the number. Merchy gives each of them the same view of the shelf.

Field reps Sales managers Trade marketing Category & KAM teams
Book a Demo
Sales managers
Know which stores need you today

Live compliance by territory and rep, with open gaps ranked by the sales they are costing.

Built for the teams who own the shelf

Field teams do the work in the aisle. Managers and HQ answer for the number. Merchy gives each of them the same view of the shelf.

Field reps Sales managers Trade marketing Category & KAM teams
Book a Demo
Trade marketing
Proof that the display went up

Photo-verified POSM and promo execution across every outlet.

Built for the teams who own the shelf

Field teams do the work in the aisle. Managers and HQ answer for the number. Merchy gives each of them the same view of the shelf.

Field reps Sales managers Trade marketing Category & KAM teams
Book a Demo
Category & KAM teams
Walk into the buyer meeting with facts

Share of shelf, OOS history and planogram adherence per chain.

Everything a field team needs

Other key features of the Analyticsmart Merchandising App.

◉
Image Detection

Capture and document in-store displays with ease, ensuring visual verification of merchandising compliance and execution quality.

☑
Task Tracking

Monitor the status of tasks in real time, empowering managers to stay informed and agile in optimizing retail operations.

▦
Planograms

Ensure perfect product placement with real-time monitoring of shelf displays and adherence to planograms.

▥
Barcode Scanner

Expedite inventory management and data entry with integrated barcode scanning functionality, enhancing accuracy and efficiency.

▯
iOS & Android

Seamlessly accessible across both iOS and Android platforms, ensuring compatibility and convenience for all users.

⇅
Offline

Maintain productivity even without internet connectivity, with offline access to essential app features, ensuring uninterrupted functionality.

◔
Alerts

Stay updated with timely alerts and notifications, ensuring proactive response to critical events and tasks as well as other crucial updates.

⌖
GPS / Location

Track field team locations in real time, ensuring on-time store visits, and providing valuable insights into field activity and performance.

✉
Communication

Facilitate instant communication and collaboration among team members, enhancing coordination and problem-solving.

▤
Orders

Streamline order processing and keep track of orders from initiation to fulfillment, ensuring efficient inventory management.

↗
Forecasting

Anticipate demand trends and plan accordingly with powerful forecasting tools, optimizing inventory and resource allocation.

A
Multi-Language

Support diverse user populations with multi-language functionality, ensuring accessibility and inclusivity across global teams.

Still deciding?

Here is what teams usually ask before they start.

Is Merchy just another retail audit app?⌄

No. Audits end with a report. Merchy starts with the photo and follows the gap until it is fixed on the shelf.

Does it work without network in the store?⌄
What is Mechy?⌄
Does it run on iOS and Android?⌄
How long does rollout take?⌄
Where is our data stored?⌄

Still deciding?

Here is what teams usually ask before they start.

Is Merchy just another retail audit app?⌄
Does it work without network in the store?⌄

Yes. Capture, barcode scans and GPS stamps work offline and sync when the device reconnects.

What is Mechy?⌄
Does it run on iOS and Android?⌄
How long does rollout take?⌄
Where is our data stored?⌄

Still deciding?

Here is what teams usually ask before they start.

Is Merchy just another retail audit app?⌄
Does it work without network in the store?⌄
What is Mechy?⌄

Mechy is the AI assistant inside Merchy. It analyses shelf photos against the planogram and explains each task to the rep.

Does it run on iOS and Android?⌄
How long does rollout take?⌄
Where is our data stored?⌄

Still deciding?

Here is what teams usually ask before they start.

Is Merchy just another retail audit app?⌄
Does it work without network in the store?⌄
What is Mechy?⌄
Does it run on iOS and Android?⌄

Yes, on phones and tablets for both platforms.

How long does rollout take?⌄
Where is our data stored?⌄

Still deciding?

Here is what teams usually ask before they start.

Is Merchy just another retail audit app?⌄
Does it work without network in the store?⌄
What is Mechy?⌄
Does it run on iOS and Android?⌄
How long does rollout take?⌄

Most teams start with one region and one category, then expand once the loop is running.

Where is our data stored?⌄

Still deciding?

Here is what teams usually ask before they start.

Is Merchy just another retail audit app?⌄
Does it work without network in the store?⌄
What is Mechy?⌄
Does it run on iOS and Android?⌄
How long does rollout take?⌄
Where is our data stored?⌄

In a secure cloud region of your choice, with role-based access for field, manager and HQ users.

Still deciding?

Here is what teams usually ask before they start.

Is Merchy just another retail audit app?⌄
Does it work without network in the store?⌄
What is Mechy?⌄
Does it run on iOS and Android?⌄
How long does rollout take?⌄
Where is our data stored?⌄
▦
◉
✓
▤

Put every shelf on the record.

See Merchy run the full loop on your own planogram and store list.