Retail strategy is only as good as its execution. Most brands can't measure theirs.
Trade spend is one of the largest line items on a CPG brand's P&L, yet the return is largely invisible. Out-of-stocks, misplaced products, and missed promotions go undetected, while field teams and head office work from different pictures of reality.
Merchy gives brands a live view of the shelf. Every display is verified, every gap is fixed, and every decision is backed by data from the store floor.
Operating System for Merchandising Execution
Not an audit app. The system of record for what happens on the shelf — capture, detection, orchestration and analytics as one loop.
Field teams photograph the shelf. Barcode, GPS and offline built in.
AI image recognition scores every display against the planogram.
Gaps become assigned tasks, tracked to close in real time.
Compliance, sales and forecast data feed the next cycle.
A store visit, start to finish, in one app.
Reps see their stores for the day, alerts from HQ and their points.
UPC, facings and width for each product, with gaps highlighted on the shelf.
Mechy explains what each task means and what to do next.
Execution without the guesswork
Every feature reads from the same SKU and store record, so what a rep sees on the shelf becomes an action and a number.
Every SKU on the shelf, identified in seconds
AI trained on your products reads each shelf photo, counts facings and spots out-of-stocks, even offline.
Learn More →One AI assistant on every store visit.
Mechy reads each shelf photo, compares it with the planogram and tells the rep exactly what to move, add or remove. New reps get clear guidance from day one.
You set the planogram and the rules. Mechy spots the gaps and walks the team through the fix.
Meet MechyMany tools find the gap. Merchy gets it fixed, the right way, and proves it.
Task lists and dashboards are everywhere. What sets Merchy apart is how far the guidance goes, how well it fits the way your teams already work, and the proof that every job is really done.
Reps get step-by-step resets by shelf, position and facing, with the plan beside the live shelf. They know what to move, add or remove, and in what order.
Visit flows, task types, approval steps and reports are configured around your teams and each retailer account. No forced template.
Built by Analyticsmart’s planogram and category specialists, with 15+ years of space planning. Our team helps set up your planograms, rules and KPIs.
Every task closes with a photo checked against the plan, time and GPS stamped, with supervisor sign-off where you need it. Done means done.
Built for everyone who owns the shelf.
Retailers run the store, CPG brands fund the shelf, and merchandising agencies do the work. Merchy gives each of them a path built around the results they are measured on.
- Planograms that reach the shelf as designed
- Store and vendor tasks in one place
- Compliance and availability by store
- Share of shelf and out-of-stocks by retailer
- Proof of promo and display execution
- Facts for every buyer meeting
- Labor hours per reset. Guided steps cut time spent on each bay.
- First-time completion. Photos are checked before the crew leaves the store.
- Supervisor sign-off. Approve or send back work from the app.
- Consistency across accounts. One standard, with separate reporting per retailer client.
Gamification in retail execution
Routine store visits become challenges. Points, badges and leaderboards keep field teams motivated, lift task completion rates and build a habit of high-quality execution.
Results from the store floor, not the slide deck.
Brands, retailers and field teams run their shelf execution on Merchy and Analyticsmart. These are results our customers have seen.
merchandising efficiency in selected categories.
Guided resets and photo-verified completion helped store teams finish more work in the same hours.
of merchandising execution run with Analyticsmart.
A partnership that has grown across stores, categories and seasons, because the shelf keeps getting better.
revenue increase for an alcohol beverage client
store efficiency for a cosmetics client
planogram compliance after moving from paper to digital
years of planogram and space planning expertise
Still deciding?
Here is what teams usually ask before they start.
No. Audits end with a report. Merchy starts with the photo and follows the gap until it is fixed on the shelf.